localu-logo

LEARN HOW YOUR BUSINESS CAN USE THE INTERNET TO GET MORE CUSTOMERS!

Commons Conference Center
JJ Pickle Research Campus
10100 Burnet Road, Bldg 137
Austin, TX 78758

April 30th, 2019
9:00am – 4:30pm

Attend Local University–a full-day workshop about Internet marketing for Austin area businesses.

Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll help you understand how search engines work and what tactics you’ll need to outshine your competition.

We’re bringing in some of the leading online marketing experts for an intensive eight-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search & Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.

Local University: Austin will take place on Tuesday, April 30th, 2019 @ The Commons Conference Center at JJ Pickle Research Campus from 9:00am – 4:30pm. Coffee, lunch and snacks included.

Get Directions

Get Tickets

STARTING IN
  • 00

    days

  • 00

    hours

  • 00

    minutes

  • 00

    seconds

Add to My Calendar 2018-04-11 8:00:00 2018-04-11 19:00:00 America/Chicago Local U Austin Learn how your business can use the Internet to get more customers! Austin, TX Celia Bell celia.bell@scorevolunteer.org

Speakers

Aaron Weiche

GatherUp

Will Scott

SearchInfluence

carrienew3

Carrie Hill

Ignitor Digital

Joel Headley

PatientPop

Intros, Housekeeping, Definitions

by Will Scott

Let’s get the day started – we’ll go over the agenda, format and get everyone set up to learn a lot!

9:00 am

How to Make a Good Website for Humans and Search Engines

by Aaron Weiche & Joel Headley

Google advises that you build websites for users, but there are things you can do to please both search engines AND users. This joint session will go over both tactics and show how one can complement the other.

9:15 am

Q & A

Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!

10:15 am

Break

Stretch your legs and grab something to drink

10:30 am

Google as your Homepage

by Carrie Hill

Learn Strategies designed to help your business take advantage of branded search and the Google MyBusiness ecosystem.

11:15 am

Q & A

Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!

11:45 am

Lunch

12:00 pm

When & How to Use Google Local Paid Ads

by Carrie Hill

Find out when Paid Ads might be right for your small business -and learn tips for targeting the right audience with ads designed to convert!

1:00 pm

Own Your Audience with Email Marketing

by Will Scott

The highest converting online marketing tactic is email marketing – learn some tips for doing it the right way and setting yourself up for success.

1:30

Measuring Website & GMB Success

by Joel Headley

Measuring traffic, conversions and engagement is a key component to developing marketing tactics that work. We’ll boil this down into easy to accomplish and understand metrics that matter to local businesses.

1:45 pm

Q&A

Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!

2:15 pm

Break

Stretch your legs and grab something to drink

2:30 pm

Using Reviews to Build Your Business

by Aaron Weiche

Great companies have happy customers. Online reviews show potential customers just how great your company and its employees are! Learn how to build your business with an amazing online review profile!

2:45 pm

Q&A

Ask questions on what you’ve learned so far – get clarification or have the speakers expand on a concept you need more help with!

3:15 pm

Live Site Clinics

by All

Submit your website domain on a business card or slip of paper to the podium and we’ll take a look at your site, give suggestions for improvement in marketing – or just ask a question and we’ll see if we can help you out!

3:30 pm

Reserve Your Spot!

OUR SPONSORS

 

rbank

 

healthmarkets_logo (1)

capital-one-logo

What People Are Saying

[I really liked the] Specific information on improving our company website. Loved the resources shared AND suggestions related to email marketing … going to start my list TODAY!  Presenters did a super job … very entertaining!  Thank you for providing contact info for future questions!

Denise Williams, Wichita Falls LocalU SMB Attendee, July 2017

Variety! There were some basic level things I knew, TONS I could learn from, and just a little bit that was over my head so I know I have lots of room to improve.

I can’t believe that my biggest take away is I have spent so much time trying to build the ‘Ferrari’ experience, when in reality my business and customers need a solid built ‘mini-van’ experience. And I was given a map of how to create that with the hierarchy of needs of a website. I can’t wait to get to work!Dallas

Allison Hale, Austin LocalU SMB Attendee, October 2016

back to top