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LEARN HOW YOUR BUSINESS CAN USE THE INTERNET TO GET MORE CUSTOMERS!

Canyon View Event Center

April 11th, 2018
8:00am – 4:15pm

Austin, TX

Attend Local University–a full-day workshop about Internet marketing for Austin area businesses.

Featuring a presentation by Google: Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll start by walking through claiming your Local Plus page, and then explore other local products.

We’re bringing in some of the leading online marketing experts for an intensive eight-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search & Social Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.

Local University: Austin will take place on Wednesday, April 11th, 2018 @ Canyon View Event Center from 8:00am – 4:15pm. Coffee, lunch and snacks included.

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Add to My Calendar 2018-04-11 8:00:00 2018-04-11 19:00:00 America/Chicago Local U Austin Learn how your business can use the Internet to get more customers! Austin, TX Celia Bell celia.bell@scorevolunteer.org

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OUR SPEAKERS

Mike Blumenthal

Local University

Mary Bowling

Ignitor Digital Marketing

marissa (1)Marissa Nordahl

Google, Inc.

Aaron Weiche

Get Five Stars

Ed Reese

Sixth Man Marketing

David Mihm

The Tidings Company

carrienew3

Allyson Wright

Google, Inc.

carrienew3

Carrie Hill

Ignitor Digital

THE SCHEDULE

Check-in & Caffeine

Bring a print-out of your Eventbrite ticket, or just pull it up on your phone and show us. We’re pretty easy going at registration. Then, get yourself some coffee on us.

08:00 am

Kick-Off and Conference Introduction

by David Mihm

David will bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.

08:25 am

Great websites, Built for Customers and Google

by Aaron Weiche, GetFiveStars

Covering the basics and quick wins to building a website that caters to your customers first but also addresses visibility and SEO best practices for Google.

08:30 am

SEO & Local Brand Building

by Mary Bowling, Ignitor Digital

Learn how to gain more visibility and engagement for your company online and how build your brand within your own market area.

09:00 am

Understanding Your Website Traffic

by Ed Reese, Sixth Man Marketing

Understand the impact of the traffic your driving with organic search traffic, campaigns and other marketing efforts. This analytics presentation will help you understand how to measure your website to know what’s working and what isn’t. Ed will also have quick-tips and easy step-by-step guides to quickly create goals, dashboards, and reports.

09:30 am

Q & A

10:00 am

Break

10:15 am

Going Local with Google

by Marissa Nordahl/Allyson Wright, Google

An introduction to Google My Business and the new features that have recently rolled out. Plus a few ways to contact support and some resources to help you along the way.

10:30 am

Google as Your New Home Page

by Mike Blumenthal, GetFiveStars

Understanding user behaviors is critical to your success in local search. Case studies show that users are starting and stopping at Google and fewer are making it to your website. How should your thinking and practices change to keep up with this new reality?

11:00 am

Marketing Online With Reviews

by Aaron Weiche, GetFiveStars

Learn how the “voice of your customer” is amplified online. Your business should be leveraging customer feedback, testimonials and online reviews to grow your sales.

11:30 am

Q&A

12:00 pm

Lunch

Grab something to eat and if you’ve scheduled a one-on-one site clinic, now’s the time to meet with your expert!

12:15 PM

Grow Your Business with Email Marketing

by David Mihm, Tidings

We’ll discuss how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing.

01:00 pm

Paid Local – When & How to Target Locally in Adwords

by Carrie Hill, Ignitor Digital

When does paid advertising make sense and what are the different options for getting started with AdWords.? We’ll learn about targeting, local pack ads, retargeting, ad copy testing, keyword selection & conversion tracking.

01:30 pm

Key Takeaways

The final Q&A panel of the day will again give you a chance to ask questions to the presenters.

02:00 pm

BREAK

02:15 pm

Meet with Google

by Marissa Nordahl & Allyson Wright, Google

Meet the Google representative to gain more insight into their local products.

02:30 pm

Live Site Clinics!

Submit your website for review and our panel of experts will go over the sites on our big screen and provide ideas and actionable advice for all attendees.

2:30 pm

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OUR SPONSORS

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UTA

 

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What People Are Saying

[I really liked the] Specific information on improving our company website. Loved the resources shared AND suggestions related to email marketing … going to start my list TODAY!  Presenters did a super job … very entertaining!  Thank you for providing contact info for future questions!

Denise Williams, Wichita Falls LocalU SMB Attendee, July 2017

Variety! There were some basic level things I knew, TONS I could learn from, and just a little bit that was over my head so I know I have lots of room to improve.

I can’t believe that my biggest take away is I have spent so much time trying to build the ‘Ferrari’ experience, when in reality my business and customers need a solid built ‘mini-van’ experience. And I was given a map of how to create that with the hierarchy of needs of a website. I can’t wait to get to work!Dallas

Allison Hale, Austin LocalU SMB Attendee, October 2016

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