LEARN HOW YOUR BUSINESS CAN USE THE INTERNET TO GET MORE CUSTOMERS!
April 11th, 2018
8:00am – 4:15pm
Attend Local University–a full-day workshop about Internet marketing for Austin area businesses.
Featuring a presentation by Google: Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll start by walking through claiming your Local Plus page, and then explore other local products.
We’re bringing in some of the leading online marketing experts for an intensive eight-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search & Social Marketing tips and techniques that will lead to sustained, long-term search engine rankings (and new customers) in your local markets and world wide.
Local University: Austin will take place on Wednesday, April 11th, 2018 @ Canyon View Event Center from 8:00am – 4:15pm. Coffee, lunch and snacks included.
Bring a print-out of your Eventbrite ticket, or just pull it up on your phone and show us. We’re pretty easy going at registration. Then, get yourself some coffee on us.08:00 am
by Mike Blumenthal
Mike will bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.08:25 am
by Aaron Weiche, GetFiveStars
Covering the basics and quick wins to building a website that caters to your customers first but also addresses visibility and SEO best practices for Google.08:30 am
by Mary Bowling, Ignitor Digital
Learn how to gain more visibility and engagement for your company online and how build your brand within your own market area.09:00 am
by Ed Reese, Sixth Man Marketing
Understand the impact of the traffic your driving with organic search traffic, campaigns and other marketing efforts. This analytics presentation will help you understand how to measure your website to know what’s working and what isn’t. Ed will also have quick-tips and easy step-by-step guides to quickly create goals, dashboards, and reports.09:30 am
by Marissa Nordahl/Allyson Wright, Google
An introduction to Google My Business and the new features that have recently rolled out. Plus a few ways to contact support and some resources to help you along the way.10:30 am
by Mike Blumenthal, GetFiveStars
Understanding user behaviors is critical to your success in local search. Case studies show that users are starting and stopping at Google and fewer are making it to your website. How should your thinking and practices change to keep up with this new reality?11:00 am
by Aaron Weiche, GetFiveStars
Learn how the “voice of your customer” is amplified online. Your business should be leveraging customer feedback, testimonials and online reviews to grow your sales.11:30 pm
Grab something to eat and if you’ve scheduled a one-on-one site clinic, now’s the time to meet with your expert!12:15 PM
by David Mihm, Tidings
We’ll discuss how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing.01:00 pm
by Carrie Hill, Ignitor Digital
When does paid advertising make sense and what are the different options for getting started with AdWords.? We’ll learn about targeting, local pack ads, retargeting, ad copy testing, keyword selection & conversion tracking.01:30 pm
The final Q&A panel of the day will again give you a chance to ask questions to the presenters.02:00 pm
by Marissa Nordahl & Allyson Wright, Google
Meet the Google representative to gain more insight into their local products.02:30 pm
Submit your website for review and our panel of experts will go over the sites on our big screen and provide ideas and actionable advice for all attendees.2:30 pm